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We’ve made the first Augmented Reality Commercial Application in Egypt for Knorr. The game has been installed in 10 supermarkets in Cairo and Alexandria and played over 50.000 times!

Customers control a virtual frying pan with a marker and must catch falling vegetables with it. Simple and fun - and played thousands of times. That’s Brand Love for ya!

Posted by Tom on 2012-06-21 07:36:15

Cooperation with ITI made official

Our cooperation with ITI is official. Here Eng. Iman Raslan from ITI signs the contract together with Maged and me. We are honored being part of working with ITI on the first computer games track at university level in Egypt. See More News

Posted by Tom on 2012-06-21 07:31:33

SWI social event

Working in SWI is not always about developing games, augmented reality applications and so on. Recently, we used half a day and most of the evening on a social event to work with teamwork and our core company value Finish with Care.

We learned a lot about teamwork, planning, deadlines, daring, final touch and numerous other things and had a lot of fun doing it. Thank you everybody for a great day with a lot of laughs and socializing.

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Posted by Adam on 2012-06-18 08:34:53

Having fun at the Americana Conference

Having a laugh with some of the good people at Americana at the conference. Augmented Reality can do that to people! See More News

Posted by Adam on 2012-06-18 08:30:21

Game Based Learning Seminar at ITI

Tom and I are proud to be lecturing the talented people at ITI. The subject was game based learning. We had an interesting seminar and are looking forward to seeing you again in Cairo next time! Youm said! See More News

Posted by Adam on 2012-06-18 08:24:37

Speaking at the Americana Digital Marketing Conference

Tom and I had the pleasure of speaking at an Americana Digital Marketing conference in Cairo. The subject was about how to create an emotional contact between consumers and products. We had great fun and we're looking forward to seeing our friends at Americana again. Shokran! See More News

Posted by Adam on 2012-05-18 12:18:53

Pernille Aalund at Aller

We had a great meeting at Aller with Director of Innovation Pernille Aalund talking about the possibilities with Augmented Reality. As always Ellie came along! See More News

Posted by Adam on 2012-05-15 12:45:19

AUC Employment Fair

Small World Interactive had the second most visited booth at the AUC Employment Fair. Here it's Ms. Lisa Anderson, AUC President, Ms. Maha Guindi, Executive Director, CAPS and Ms. Maha Fakhry, Director, Recruitment Services, CAPS having a chat with Asmaa and Claus. A tough competitor Google is. See More News

Posted by Adam on 2012-05-15 12:15:12

Publishing House Gyldendal

Gyldendal is Denmark’s largest publishing house and was established in 1770 – same year as Marie Antoinette married future French king Louis 16!  Thanks for a fun and interesting meeting regarding the possibilities of Augmented Reality. Amazingly the good people at Gyldendal also have an office-elephant! See More News